Objectives:
To direct an organization in the visioning of a marketing strategy, development of an economic business case and execution of an aggressive project plan. Skilled in effective sales and marketing communications, business partnership development, team building and mentoring.
Experience:
6 years of marketing experience both at companies and small business start-ups, consistently increasing revenue and decreasing costs.
Executive-level contributor and recently part of a five-person team responsible for launching a venture-funded company that is in the process of selling its technology to a larger organization.
Director of Marketing 1999 - 2000
Bearer Life, Inc.
Developed the marketing strategy for a venture-backed start-up that delivered online promotional services both to business-to-business, and business-to-consumer markets.
Wrote formal marketing plans and formulated pricing schedules for three distinct products.
Identified and managed the marketing organization's key external business partner relationships.
Managed a team of eleven full and part-time employees in the execution of a marketing campaign that was successful at acquiring over 20 national business customers, and over 50,000 consumers.
Developed the media plan and oversaw creative copy for an outdoor and radio ad campaign.
Managed an online campaign that included cost-per-action partnerships and banners ads.
Senior Consultant (year-year)
Hands Consulting Inc.
Directed a team in the development of a sales optimization and marketing effectiveness strategy for Department Store Retailer that led to savings of $15 million in marketing operational costs.
Managed a team in the redesign of the sales management-training program at a large soft-drink manufacturer, and coached sales executives on economic analysis-based decision-making.
Engaged in various other projects, including a market opportunity assessment for a major credit card company's new product.
Trained staff in nine regional offices to use internal marketing and customer information system.
Education:
MBA in Marketing and Finance from the University of SYS Graduate School of Business.
University of SYS, Graduate School of Business
(year - year)
MBA - Concentrations in Marketing and Finance
Personal:
Enjoy traveling, running and the arts.