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measure
Data that represents a business measure, such as sales or cost data. You can select, display, and analyze the data in a measure. The terms measure and fact are synonymous; measure is more commonly used in a multidimensional environment and fact is more commonly used in a relational environment.
Measures are dimensional objects that store data, such as Volume Sales and Dollar Sales. Measures belong to a cube.
See also calculated measure; cube; fact.