Data for AR Models

Association Rules is normally used with transactional data, but it can also be applied to single-record case data (similar to other algorithms).

Association does not support text; see Text Mining in Oracle Data Mining.

Native transactional data consists of two columns:

Transactional data may also include a third column

A typical example of transactional data is market basket data. In market basket data, a case represents a basket that may contain many items. Each item is stored in a separate row, and many rows may be needed to represent a case. The Case ID values do not uniquely identify each row. Transactional data is also called multi-record case data.

You specify the following when you build an Association model: